THE HARDEST ROAD: Kevin Durant's Journey to Becoming the NBA's Most Despised Champion
Kevin Durant
Golden State Warriors
The Hardest Road
Super Teams

THE HARDEST ROAD: Kevin Durant's Journey to Becoming the NBA's Most Despised Champion

On July 4th, 2016, Kevin Durant joined the 73-win Warriors team that just beat him. What followed was the most mocked phrase in NBA villain history.

TThe Villain Army
November 9, 2025
7 min read
106 views

πŸ€ If You Can't Beat Them...

On July 4th, 2016 - Independence Day, ironically - Kevin Durant announced he was joining the Golden State Warriors. The same Warriors team that had just beaten his Oklahoma City Thunder in the Western Conference Finals after being down 3-1. The same Warriors team that had won 73 games, breaking the NBA record. The same Warriors team that already had three All-Stars and didn't need him.

LeBron James might have written the playbook for super team villainy with The Decision. But Kevin Durant? He took that playbook, highlighted it, added footnotes, and made it required reading for every aspiring NBA villain.

πŸ“ˆ The Setup: So Close, Yet So Far

To understand why Durant's move was so hated, you have to understand how close he came to beating the Warriors first.

May 2016: The Thunder were up 3-1 in the Western Conference Finals against Golden State. They were one win away from the NBA Finals. KD was dominant. Russell Westbrook was unstoppable. The dynasty that could have been was within reach.

And then they lost three straight games.

The Warriors came back from 3-1 down (only to lose to LeBron's Cavaliers in the Finals with the same scoreline - but that's another story). Durant and the Thunder went home. The basketball world felt bad for KD. He had played his heart out. He had shown up. His teammates just couldn't close.

Sympathy was on his side. Respect was earned. A championship in OKC would have been legendary.

Instead, he chose the easiest possible path to a ring.

πŸ”₯ The Execution: The Hardest Road (Said No One)

When KD announced his decision via The Players' Tribune, he titled it "My Journey." In the piece, he described joining the Warriors as "the hardest road."

The. Hardest. Road.

Joining a 73-win team. Joining the team that just beat you. Joining two former MVPs and the greatest shooter ever. Joining the team that was already favored to win the championship WITHOUT you.

That's the hardest road?

The internet erupted. Memes flooded social media. "The Hardest Road" became an instant punchline. KD had given haters the perfect ammunition, and they unloaded with both barrels.

To this day, "hardest road" remains the most mocked phrase in NBA villain history.

πŸ“Š The Reaction: A League United in Disgust

LeBron's Decision split opinions. Some supported player empowerment. Others hated the betrayal. But Durant's move? It unified the league in disgust.

Players spoke out:

  • Charles Barkley: "It's the weakest move I've ever seen from a superstar."
  • Magic Johnson initially tweeted support, then deleted it within minutes.
  • Richard Jefferson: "I lost a lot of respect for him."

Fans were even worse:

  • OKC burned his jerseys (of course)
  • "KD is a snake" became the universal take
  • Cupcake memes flooded the internet (started by Kendrick Perkins)
  • Every arena booed him mercilessly

Even Warriors fans were conflicted. They wanted championships, sure, but many felt it was... too easy. Like they'd won on cheat codes.

πŸ€ The Cupcake and the Snake

Two nicknames emerged that defined Durant's villain era:

"Cupcake" - Soft. Sweet. Not tough enough to win the hard way. Former teammate Kendrick Perkins reportedly called him this, and it stuck like glue. "The Snake" - Slithering from OKC to Golden State. Sneaky. Untrustworthy. The visual of KD as a snake became the defining meme of his villain arc.

Fans showed up to games with snake balloons. They wore snake costumes. They hissed. The creativity in expressing hatred for KD's decision was actually impressive.

πŸ† The Twitter Burner Accounts: Villain Goes Digital

Just when you thought KD's villain stock couldn't go higher, the burner account scandal dropped.

In 2017, it was discovered that Durant was using fake Twitter accounts to:

  • Defend his decision to join the Warriors
  • Criticize his former coach Billy Donovan
  • Trash his former teammates
  • Argue with random fans who criticized him

He accidentally replied to someone from his main account when he meant to use a burner, exposing the whole operation.

This added a new dimension to his villainy: He wasn't just making controversial moves - he was so insecure about them that he needed fake accounts to defend himself.

Other villains own their heel status. KD couldn't handle it.

⚑ The Championships: Hollow Victories?

Durant won back-to-back championships with the Warriors in 2017 and 2018. He was Finals MVP both times. By traditional metrics, he succeeded.

But here's the thing about villain championships: They never feel earned.

LeBron's Heat championships were questioned because of the super team. But at least Miami had to overcome Dallas first, and LeBron still had to be great.

KD's Warriors championships? The team won 73 games without him. They were already the favorites. He just made an unfair team completely unstoppable.

2017 Finals: Warriors 4-1 over Cavaliers 2018 Finals: Warriors 4-0 over Cavaliers

Dominant? Yes.

Impressive? Technically.

Respected? Not by most.

The basketball world shrugged. Of course the team with four All-Stars won. What did you expect?

πŸ† The Departure: Even Leaving Made Him a Villain

In 2019, Durant left the Warriors for Brooklyn. Many thought this might redeem him - he was going to build something new, carry his own team again.

Instead, he:

  • Tore his Achilles in the Finals (tragic, not villainous)
  • Joined Kyrie Irving in Brooklyn (another super team attempt)
  • Got James Harden traded there (super team 3.0)
  • Watched it all implode due to drama
  • Forced a trade to Phoenix (more team-hopping)
  • Joined Devin Booker and another super team attempt

At every turn, KD chose the easiest path available. He never took the hard road he claimed to value.

πŸ† The Social Media Villain

What makes KD unique among villains is his online presence. Most villains ignore the hate or lean into it. Durant engages with it constantly:

  • Argues with teenagers on Twitter
  • Responds to Instagram comments
  • Creates burner accounts
  • Screenshots hate and replies to it
  • Gets into feuds with media members
  • Can't let anything go

This constant engagement makes him a 24/7 villain. Even in the offseason, KD is creating villain moments by arguing with fans online.

πŸ€ Why He's #3 on Our List

Kevin Durant ranks #3 in our all-time villain rankings because:

The Move: Joining a 73-win team that beat you is historically weak The Justification: "Hardest road" became the most mocked phrase in NBA history The Insecurity: Burner accounts revealed he can't handle criticism The Pattern: Every move since has been about taking the easy way The Sensitivity: Instead of owning villain status, he argues about it constantly

If KD had owned the villain role - if he'd said "Yeah, I joined the best team because I want to win easily" - he might be more respected. Instead, he pretends he took the hard road while taking the easiest path available every single time.

πŸ€ The Difference Between KD and LeBron

LeBron took hate and turned it into fuel. He won, he succeeded, and eventually earned respect (from some).

KD took hate and let it eat him alive. The burner accounts. The constant Twitter battles. The need to be liked while making unlikeable decisions.

LeBron became the villain and won anyway.

KD became the villain and couldn't handle it.

That's why LeBron is #1 and KD is #3.

πŸ† The Legacy: Talent vs. Choices

Here's the tragedy of Kevin Durant's villain status: He's one of the most talented players ever. 7-foot tall, can shoot like a guard, unstoppable scorer, incredible efficiency.

If he'd stayed in OKC and won one championship the hard way, he'd be beloved.

If he'd gone to literally any other team and won, he'd be respected.

If he'd owned the villain role instead of fighting it, he'd be feared.

Instead, he made every wrong choice at every turn, and now his legacy is permanently stamped with an asterisk.

Two championships with the Warriors? Won on easy mode.

Amazing statistics? Compiled on stacked teams.

Individual brilliance? Undeniable, but overshadowed by weak decisions.

πŸ€ Your Take

Was KD's move to Golden State the weakest move in NBA history? Did he deserve the hate? Do his championships count?

Vote: [Link to poll] Discuss: [Link to comments] ---

πŸ€ The Numbers

Villain Score: 91.2/100 Peak Hate Era: 2016-2019 Championships Won: 2 (both with Warriors) Teams Destroyed: Thunder (by leaving), Cavaliers (in Finals) Signature Villain Moment: Joining the 73-win Warriors Signature Villain Quote: "The hardest road" --- Related Villains:
  • LeBron James: The Decision Pioneer
  • James Harden: The Super Team Hopper
  • Kyrie Irving: The Chaos Agent
Related Articles:
  • The Top 10 Weakest Championship Runs
  • Burner Accounts: When Villains Can't Handle the Heat
  • 73-9 and Then They Added KD: The Season That Broke Competitive Balance
--- The Villain Chronicles explores the moments that define NBA villainy. Subscribe to get the full story behind basketball's most hated decisions.

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